Housing campaign

To raise awareness of housing conditions, Foundation Abbe Pierre used a creative approach to their ads with very strategic placement on bus shelters, parking spots and more.

Maasai warriors to run London Marathon

I read this article from Reuters in London about an awareness and fundraising effort that I thought was very inspirational and a great way to get some much needed attention and funds. The article starts with a captivating sentence “They survive on fresh blood drained from the neck of a living cow, they often run [...]

World First Aid Day Campaign

For a campaign to raise awareness for World First Aid Day, life size realistic decals of a person at the bottom stairwells were placed in Theaters to appear as if someone is on the ground injured. When you get up close you see its a decal with a call to visit www.redcross.ca. Great shock value!

The State of Design

I came across this quote I had saved from about 5 years ago from designer Clement Mok on the State of Design as Profession. I’m glad I saved it, its good to revisit…“Although design is one of the most profoundly powerful disciplines in our modern information culture, its identity as a profession is in a [...]

Great message with amazing execution

I just love this story – not only the concept behind it, but it’s entertaining, well written and beautifully executed. The full story is 20 mins long and well worth taking the time to watch. Its a perfect format suitable for the web and video for in-class presentation. Check it out!  Anyone else love it [...]

Why does it always rain on me? Live 8

This is a powerful video, I love how it puts things in perspective… Thanks Marty for the link!