For a campaign to raise awareness for World First Aid Day, life size realistic decals of a person at the bottom stairwells were placed in Theaters to appear as if someone is on the ground injured. When you get up close you see its a decal with a call to visit www.redcross.ca. Great shock value!
Entries from March 2008
March 23, 2008
Safety Campaign for Wearing Headphones
A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions. What a great simple execution of the chalk outline to demonstrate this concept! Its great example that sometimes you need [...]
March 17, 2008
Bikes to Rwanda
Another great spot… this time to feature a program to provide bikes to Rwanda.
March 17, 2008
Feed a child
These shopping carts were spotted featuring a campaign to help feed children. The slot at the child’s mouth is just large enough to receive the quarter it costs to use one of the carts for shopping. The message under the image says ”You can feed a child for two days with what you spend renting this [...]
March 2, 2008
The State of Design
I came across this quote I had saved from about 5 years ago from designer Clement Mok on the State of Design as Profession. I’m glad I saved it, its good to revisit…“Although design is one of the most profoundly powerful disciplines in our modern information culture, its identity as a profession is in a [...]
